Swiss Pharmaceutical Advertising 1968 – Gebrauchsgraphik

These stunning pharmaceutical advertising images are from one of the lead articles in Gebrauchsgraphik, January 1968. The article is a review of the book entitled “Chemistry, Advertising and Graphic Art” written by Hans Neuburg. published by ABC  - Verlag, Zürich. 1967.  Just about any of the books by Hans Neuberg are amongst the holy grails of graphic design books, and very hard to come by. Needless to say this one is now on my growing list of books I would love to find.

Designers Books who specialise in rare and out of print books have a comprehensive spread on this book, with a large number of photographs of the superb graphics from this 240 page book which has 250 glorious illustrations.

Enjoy these images from Gebrauchsgraphik which focus only on the pharmaceutical images from the book. You can see some of the black and white versions in colour on the Designers Books website too.