Ads 1972 Penrose Part 2 of 2

Today the remaining standout Advertisements from the Penrose Annual 1972.

The number of Ads in the 1970′s is much less compared with those in the Penrose volumes from the 1950′s and 1960′s, probably due to a rapidly changing economic climate and rapid changes in print technology.

But as per per usual - beautiful use of negative space with the graphic design of this period, combined with wonderful papers and typography with a punch.